For independent coaches with 5 to 40 clients
Free until you get paid.
Never more than $49 a month, whatever you earn. We earn more only when we bring you clients.
- $0 software
- 1% on payments
- $49 monthly cap
- Export any time
How it works
Your Monday morning, on one screen.
Check-ins sorted by what needs you first. A plan drafted for you to approve. Fees and payouts in plain numbers.
- 01
The client's week
Workouts, meals and habits on one strip in the client's app, with lighter options for hard days.
- 02
Weekly check-in
About a minute on their phone: protein days, sessions, appetite, energy and stomach symptoms. Changes are flagged for you.
- 03
An AI draft you approve
Next week's plan and a note, drafted from recent check-ins and your rules. You edit, approve or reject. Nothing is sent without you.
- 04
You get paid
Clients pay by card, through your own Stripe account. Every payment shows the 1% fee, any finder's fee, and where you are against the cap.
How fees work
Three layers. Only one grows, and only with you.
- Layer 1 · Software$0
Plans, check-ins, messages, AI drafts and the GLP-1 module. No tiers, at any client count.
- Layer 2 · Payments1%
Of what clients pay you through Holicoach, after the first $500 each month. Capped at $49 a month, whatever you earn.
- Layer 3 · Finder's fee20% → 10% → 0
Only on clients we bring you: 20% for 3 months, 10% for the next 9, then nothing. Clients you find yourself never carry it.
- Clients paid you
- $3,600
- Software
- $0
- Payments, 1% after the first $500
- $31
- Finder's fee 2 clients, months 1–3
- $60
Card processing is charged by Stripe, separately from these fees.
GLP-1 module
For clients on GLP-1 medication, coached with care.
Appetite, energy and digestion can change week to week. The module gives you a structure for the habits you coach, planned around each client's week.
- Protein first. A daily target you set with each client, in a range you choose.
- Strength, every week. Two or three sessions, planned so hard days don't land on the toughest days.
- GI-aware meal structure. Smaller, regular meal templates you adjust when a client reports nausea or fullness.
A short screen before coaching starts, and red-flag questions in every weekly check-in.
- Is a prescriber looking after your GLP-1 medication?
- Yes
- Can you keep food and fluids down?
- Yes
- Any severe stomach pain this week?
- No
All clear. Coaching can start.
A red-flag answer shows the client how to reach their prescriber or urgent care, flags you as urgent, and stops AI drafts for that client until you've reviewed it.
Holicoach never advises on medication. Coaches support habits. Prescribers manage treatment.
Compare
Per-client pricing, side by side.
As of 3 October 2026, from each platform's pricing page, monthly billing. Prices change, so check before you decide.
| Item | Holicoach | Trainerize | Everfit |
|---|---|---|---|
| Software | $0, any number of clients | Pro 30: $79 | Pro, 35 clients: $75 |
| Taking payments | Included | Add-on: $10 | Add-on: $9 |
| Meal plans and nutrition | Included | Add-on: $45 | Add-on: $39 |
| Holicoach payments fee | $32.50 (1% after the first $500) | — | — |
| Total a month | $32.50 | $134 | $123 |
| Most you'd pay as you grow | $49 a month, plus finder's fees on clients we found | Rises with your plan tier | Rises with your plan tier |
| Free plan | Everything, any number of clients | 1 client, free for good | Up to 5 clients, free for good |
Holicoach and Trainerize in detailHolicoach and Everfit in detailWhat coaches pay to take payments
FAQ
Questions coaches ask first.
What does Holicoach cost?
Nothing until your clients pay you. The software is free at any client count. When clients pay through Holicoach, the first $500 each month carries no fee, and we keep 1% of the rest, capped at $49 a month. If we bring you a client, a finder's fee applies to that client only. Card processing is charged by Stripe, separately.
How does the $49 cap work?
Your payments fee stops at $49 in any calendar month. With the first $500 free, that happens once you've collected $5,400; further payments that month carry no Holicoach payments fee. The cap resets on the first of each month. Finder's fees sit outside the cap, because they only apply to clients we brought you.
When do you charge a finder's fee?
Only when a client finds you through Holicoach and starts paying. We take 20% of that client's payments for their first 3 months, 10% for the next 9 months, then nothing. If the client stops paying, the fee stops too. Clients you bring yourself never carry a finder's fee, and your payments page shows which clients it applies to.
Can I export my data?
Yes, at any time and at no cost. Download everything as a ZIP of JSON and CSV files from your account: clients, check-ins, plans, messages, payments and settings. You don’t need to contact us. If you close your account, export first; your clients keep their own history in their own accounts.
Which countries can I get paid in?
Payouts go through Stripe to coaches in 43 countries, including the United States, the United Kingdom, Canada, Australia, New Zealand, Switzerland, Norway and every EU country. Clients can pay from anywhere Stripe accepts their card. You see your payout currency before you set prices.
Does Holicoach give medical or medication advice?
No. Holicoach never gives medication advice, and neither do our AI drafts, which are checked for it before you see them. The GLP-1 module supports habits: protein, strength training and meal structure. Anything about the medication itself goes to the client's prescriber. Coaches agree to this when they switch the module on.
What happens if a client reports a serious symptom?
They see clear next steps straight away. Answers that match red flags, such as vomiting that won’t stop or severe stomach pain, show the client how to contact their prescriber or urgent care, and you get an urgent flag at the same time. No AI draft is made for that client until you’ve reviewed it.
How do AI drafts work?
When you’re ready to plan a client’s next week, click Draft next week. Holicoach drafts the plan and a note from their last four check-ins, their current plan and your constraints. You edit, approve or reject it; nothing reaches the client without your approval. Drafts are blocked if they mention medication, name conditions or promise results, and clients choose whether drafts can use their check-ins.
Start free. Pay only when your clients pay you.
Never more than $49 a month for software and payments. Export your data any time.